archives

Welcome to the AdNews text archives collection, dating back to 1998.

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Online news articles more than five days old can be found here in Archives. More recent articles are available in our News section. Articles from our fortnightly print edition are available in Archives 30 days after publication.


DDB Sydney tops Young Lions finalists

DDB Sydney has racked up the most Australian finalists for the Young Lions competition, with the winners to travel to Cannes in June. more »

Whybin TBWA Sydney appoints Peter Fitzhardinge MD

Whybin TBWA Sydney general manager, Peter Fitzhardinge.

Whybin TBWA Sydney has promoted client service director Peter Fitzhardinge to managing director, effective immediately. more »

Ikea spot by Monkeys best 'f***ing' radio ad of the year

An Ikea radio commercial called 'Holidays' by The Monkeys has won the Gold Siren award for best radio ad of the year. more »

Kangaroo Island: Storm In A Twee-Cup?

While being paid to tweet about a brand without disclosure isn't illegal in Australia, digital gurus argue transparency is probably still best practice in these uncharted waters. more »

Creatives struggling with online video

Despite figures showing that online video consumption is growing substantially, and will continue to do so in 2012, industry high-ups reckon creatives are failing to see the real potential of online video advertising. more »

Retail industry backs private label protest

Metcash chief operating officer Silvestro Morabito has come out swinging at the aggressive private label strategy of big supermarkets, as key retail groups back IGA's 'Favourite Brands' ad campaign. more »

O'Brien: We raised agency rates 25%

O'Brien Glass commercial.

It's taken a $200 million company in Australia to say what every media and advertising agency wants to hear: we'll pay you more for good service. more »

More porn site ads stir blue-chip brands

Another group of blue-chip advertisers including Commonwealth Bank, Hyundai, Qantas and Vodafone have been caught in the murky waters of online ad placement on adult sites. more »

GroupM, Nine clash over Mediabrands full-service move

GroupM chairman, John Steedman.

John Steedman has ruled out any intent to replicate Mediabrands' move to acquire a creative agency, but Nine Entertainment Co. has backed the trend. more »

MCN says 'business as usual'

MCN chief executive Anthony Fitzgerald

MCN chief executive Anthony Fitzgerald has hosed down suggestions that the pay TV sales company would be restructured into an in-house Foxtel sales group following the acquisition of Austar. more »

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