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Two Cents »

Two Cents

Sam Geer and Alex Ryan are two young thinkers trying to make their way in a big agency. Working at MediaCom, they're passionate, media savvy and unashamedly opinionated, standing up for the belief that young people need a voice in this industry.

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Two Cents: Retail Fail

A pocket full of cash and a burning desire to spend isn't enough for retailers any more, you also need a bucket-load of patience. more »

19 Jan 12  |  Comments (11)


Spark »

Spark

Zoe is passionate about creativity, big ideas and making stuff happen. Each week she scours the web to collate some of the best examples of fresh trends, unique thinking and cool innovations for people in the communications industry. Everyone needs a bit of inspiration to help them push the boundaries, this is it.

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Spark: SOPA and PIPA web revolt explained, Braille burgers and CPR lessons with Vinnie Jones

UM's Zoe Scaman brings you the best trends, unique thinking and cool innovations. more »

20 Jan 12  |  Comments (0)


The AdNews NGen blog »

The AdNews NGen blog

AdNews has teamed with NGen to help its members (those with less than five years experience in the industry) to have their voices heard. Each week a new member of the NGen committee will give their perspective on the latest industry news.

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Latest post...

The AdNews NGen blog: SOPA from a YouTube user

I personally can't see how they can limit redistribution of creativity, in an economy that's based on reproducing people, goods and services. more »

23 Jan 12  |  Comments (2)


McIntyre Rants »

McIntyre Rants

AdNews editor-at-large Paul McIntyre unleashes his views on media and marketing industry moves and manoeuvres.

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Latest post...

McIntyre Rants: Unilever, we do crap ads

Unilever's chief marketing officer Peter Boone had one or two people excited at the Caxtons last week when he publicly admitted that the FMCG giant did a lot of crap ads. more »

03 Nov 11  |  Comments (0)


The AdNews Soapbox »

The AdNews Soapbox

Got an opinion you are dying to share with the industry? Step on up to the AdNews Soapbox, where the industry's best and brightest will share their thoughts, opinions, rants and more.

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Latest post...

SOAPBOX: Content Marketing - is it just a 'buzz word'?

Content marketing is by no means the answer to every brand's prayers. Done badly without any strategic context, content marketing can indeed cause more harm than good. more »

02 Nov 11  |  Comments (0)


Brand Grab »

Brand Grab

Republic of Everyone's Matt Perry used to sell cars, airlines, chocolates and even cigarettes. That was then. Now he's tackling the world of corporate social responsibility, sustainability, community engagement, eco, organic, ethical and all things green. Perry's blog examines the impact of the green movement on brands and their relationships with customers and key stakeholders. Please consider the environment before printing this blog.

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BRAND GRAB: Long-Termism

When we start to look at sustainability through the lens of long-term 'brand', instead of just the short-term lens of 'sales', it is difficult to argue against the importance of its role. more »

11 Oct 11  |  Comments (0)


Live from la Croisette »

Live from la Croisette

AdNews is blogging from the Cannes Lions Festival. Our team of bloggers include among others Mindshare's James Greet, Droga 5's Sudeep Gohil, Wunderman's Matt Batten, and editor-at-large Paul McIntyre on the ground, with the latest news and reaction.

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Latest post...

Tony Kendall: Cannes 2011

News Limited sales director Tony Kendall takes a look back at Cannes 2011. more »

29 Jun 11  |  Comments (1)


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