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Senior Account Manager-Loyalty & Data |
Date Posted: 13 Feb 2012
Discipline: Direct Marketing
Location: New South Wales
- Passion for loyalty marketing with agency experience
- Active interest in about data and reporting
- Strong understanding of database and digital marketing
The role is to work on Relationship Marketing and Customer Engagement Campaigns for the client. The SAM will work alongside the client and in feeding into contact strategy and the Agency independently manage the set up (via template) and execution of data, multi-channel campaign fulfillment and analytics for all campaigns.
You will need to develop an in-depth understanding and knowledge of the data within the database for basic data analytics as well as channel optimisation and campaign set up.
The Role
- Largely digital driven role on key loyalty business
- Responsible for day to day management and fulfillment of online and offline event and trigger based marketing campaigns
- Managing the set up of all campaign templates and client reporting
- Coordinating ongoing account financial processes, including estimating, invoicing, forecasting for clients and internal purposes.
- Work with the team on developing and establishing loyalty and contact strategies
- Maintain an in-depth understanding of client's overall marketing objectives
Experience Needed
- At least 3 years successful track record in a Client Service capacity
- Minimum 1 + years Data management experience with the ability to translate data into insights to inform ongoing marketing campaigns.
- Minimum 1 + years Digital marketing experience and campaign set up/CMS experience
- Well developed analytical skills and a passion for results and numbers.
- Extensive knowledge of web technology and database marketing
- Previous relevant relationship marketing (online and/or offline)
The Agency
- International organisation- great opportunity
- Pioneer in managing and implementing personalised event and trigger-based marketing solutions for blue-chip companies across all channels
- Opportunity to gain amazing expertise in the area of loyalty marketing
So if you are looking for a career in loyalty marketing, email your CV today to jane@recruit-direct.com.au or call on 02 9965 7255.
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