News

Keep abreast of the latest advertising, media and marketing news in Australia.
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The Iconic shops with Initiative

15 May 2012

Online fashion and footwear retailer The Iconic has appointed Initiative as its media partner, as it rolls out a national television campaign made in partnership with creative agency Workshop. more »

Woolworths fires salvo in loyalty war with Coles

15 May 2012

Only weeks after Coles relaunched its customer loyalty program, Woolworths has fired the next shot with a TV campaign by Droga5. more »

How to sell plain packaging

15 May 2012

If the Australian Government emerges victorious from its legal wrangle with the tobacco companies over plain packaging, it could take a lesson from this clever ad from the UK. more »

Chief executives say no to senior women

15 May 2012

Most CEOs haven't appointed a senior female exec in the last three months, according to a study which could again raise the debate about gender in the marcomms industry. more »

Bill Clinton and Ridley Scott slated for Cannes

15 May 2012

They're two giants in their field and the Cannes Lions festival is bring them to the sunny banks of the French Riviera. Feast your eyes on Bill Clinton and Ridley Scott. more »

Australian Ethical taps up Republic of Everyone

15 May 2012

Financial services brand Australian Ethical has enlisted sustainability agency Republic of Everyone as its communications partner. more »

The Voice still commands over 2 million

15 May 2012

The Voice continued to sing high notes for Nine with 2.19 million viewers tuned in last night, as the program dominated the narrative on Twitter with 1,300 tweets a minute. more »

OPINION: Google glasses - the only advertising space of the future?

15 May 2012

Visual Jazz Isobar's planning and insights director, Simon Small, explores the future phenomenon of Google's Project Glass and how it could change the face of the whole media and marketing landscape. more »

The AdNews Social Spy

15 May 2012

Breakfast presenters Rosso and Claire swap the sunshine for moonlight mingling, SBS hosts a boisterous Bollywood affair, and the team at TMS takes time out. more »

M&C Melbourne drives with GM's Opel

15 May 2012

General Motors has appointed M&C Saatchi Melbourne to launch its Opel range into the Australian market, following a pitch. more »