AdNews Agency Rankings

Round 2 of the 2011 AdNews Agency Rankings has been completed.

Points have been aggregated from the following awards programs over the period March to October 2011: Adfest, AIMIA Awards, Cannes Lions, Caxton Awards, Clio Awards, D&AD Awards, Echo Awards, Festival of Media, Glossy Awards, IAB Awards, Media Federation of Australia Awards, MIXX, New York Festivals, Siren Awards, Spikes Asia, The Caples, The Effies, The One Show and The Webby Awards.

The points allocated for each award are shown in the charts below.

Round 3 of the rankings, to be published in April 2012, will cover results for the full calendar year 2011, including agency of the year awards.

NOTES:

1. Results are sourced from the official websites of the various awards or from direct contact with the award organisers.
2. If an agency has some involvement in an award-winning piece of work but is not credited in the headline results, we will not be aware of it and consequently will not allocate points to the agency for the work. Any complaints about this should be directed to the organisers.
3. If two or more agencies are credited in the headline results for an award, the relevant points have been allocated to both companies. Example: a creative agency and a media planning agency may both be credited for an effectiveness award, and therefore both will receive points for that award. 
4. We do not include awards made to individuals, e.g., lifetime achievement awards.
5. We do not include Agency of the Year Awards when they are simply an aggregation of other awards made in the same program, e.g., for AWARD or the Effies. This would be double dipping.
6. Only Australian-based agencies are included.
7. Client companies, public relations companies and production companies are excluded.
8. Where awards have been won by an agency network rather than an individual office we allocate 50% of the points to the Melbourne office and 50% to the Sydney office when we rank the agencies by office. These are aggregated back to 100% for the network in the network rankings.

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